Privacy Policy

We are the controller of the personal data we use to run our website, accounts, billing, support, security and internal analytics. For data in an archive connected by a business customer, that customer is the controller and we process the data on its behalf. Users in the EU, the EEA and the UK can send any request about their data to hello@socialfrog.co.

• Account data: name, email address, login details, organisation and preferences.
• Connected Meta data: when you connect an Instagram Business or Creator account and its linked Facebook Page, we receive through Meta's official APIs the account and Page identifiers and names, access tokens and granted permissions, and the content Meta makes available, such as posts, Reels, stories, captions, media, comments, engagement metrics and Instagram direct messages. This content can include information about other people, such as commenters and message participants.
• AI and search data: your questions, search terms, the archive excerpts used to answer them and the answers.
• Usage analytics: events about how you use the Socialfrog application, collected with Mixpanel for our internal product analytics.
• Payment data: plan, invoices and payment status. Card details are handled by our payment processor; we do not store full card numbers.
• Technical data: IP address, browser and device type, and logs needed for security and operation.
• Support data: messages you send us.

• To provide the Service, including archiving, sync, search, AI answers, export and billing: performance of our contract with you.
• To keep the Service secure, prevent abuse and fix errors: our legitimate interests.
• To understand and improve the product through internal analytics: our legitimate interests, and your consent where the analytics cookie requires it.
• To keep invoices and meet legal duties: legal obligation.
• To send optional marketing emails: your consent where required. You can unsubscribe at any time through the link in each email.

We use data received from Meta only to provide the Service to the customer who connected the account. We do not sell it, use it for advertising or ad targeting, or share it with data brokers. The Service is read-only: Socialfrog does not post, reply to comments, send direct messages or change account settings on your behalf.

When you use the AI assistant or search by meaning, relevant archive excerpts and your question are processed by our AI model provider to produce the answer. The provider is bound by contract not to use your data to train its models, and we do not use your data to train AI models. AI answers can be wrong, so check important results against the source records.

• Vercel Inc.: website hosting.
• Mixpanel, Inc.: internal product analytics.
• Cloud hosting and database provider in the EU/EEA: storage of accounts and archives.
• AI model provider: processing of AI requests.
• Payment processor: payments.
• Email provider: account and service emails.
• Meta: only as needed to connect your account and use its APIs.

We may also disclose data where the law requires it or to a successor in a business transfer. We do not sell personal data. A current list of our subprocessors is available on request at hello@socialfrog.co.

We are based in the United States, and our providers may process data in the EU/EEA, the United States or other countries. For personal data from the EEA and the UK, we and our providers use the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, or the EU-US Data Privacy Framework and its UK extension where the provider is certified.

• Account data, including archived Instagram and Facebook Page data and AI history: kept while your account is active, and deleted within 30 days of a deletion request or account closure.
• Usage analytics: up to 24 months.
• Billing records: as long as required by applicable tax and accounting law.

Depending on where you live, you may have the right to access, correct, delete, export or restrict your data, to object to processing, and to withdraw consent at any time. To exercise these rights, email hello@socialfrog.co. We may need to verify your identity. You can also complain to the data protection authority in your country.

If your data is in a business customer's archive, for example because you commented on its posts, you can contact that business or us, and we will help.

To delete your Socialfrog account and all data we received from Instagram and Facebook, email hello@socialfrog.co with the subject "Data deletion request" from your account email. We will delete your data within 30 days of your request and confirm by email. You can also remove Socialfrog's access at any time in your Facebook or Instagram settings.

We use reasonable technical and organisational measures to protect your data.

We use cookies and similar technologies, such as local storage, on socialfrog.co and in the Socialfrog application. Strictly necessary cookies make the site and app work. Analytics cookies are optional and are used only with your consent.

• __vdpl (socialfrog.co, Vercel): strictly necessary. Keeps your visit on one version of the site during updates. Expires when you close the browser.
• Sign-in and session cookies (Socialfrog application): strictly necessary. Keep you signed in and protect your session.
• Cookie consent choice (Socialfrog application): strictly necessary. Remembers your cookie choice for up to 12 months.
• mp_*_mixpanel (Socialfrog application, Mixpanel): analytics. Helps us understand, internally, how features are used. Lasts up to 12 months. Set only after you accept analytics.

We do not use advertising cookies or pixels on socialfrog.co. When you connect Instagram or pay, Meta or our payment processor may set their own cookies on their own pages under their own policies.

Our cookie banner offers Accept and Reject options of equal prominence. You can change your choice at any time through the Cookie settings link in the footer. You can also delete or block cookies in your browser settings, but blocking strictly necessary cookies may stop sign-in from working.

Socialfrog is for business use by adults. We do not knowingly accept users under 18.

We may update this Policy. The date above shows the latest version, and we will notify you of material changes by email or in the Service.